GLOBAL TECHNOLOGY BRAND
Worldwide Virtual Sales Conference, 2021
Brand: A CA-based Global Tech Leader
Client: Drury Design (NYC)
Location: Virtual/Remote + Worldwide
Overview: A California-based global tech leader was gearing up for their annual sales conference for 8,000 worldwide employees. Covid-19 forced a new event strategy, inspiring a 4-day live and “simu-live” experience featuring executive presentations, keynote speakers, panels, and surprise celebrity appearances. JB was hired as Executive Producer and Project Lead to deliver an epic digital event that could match the energy of an in-person conference. Beyond orchestrating the event concept and design, the team produced the most extensive and advanced "Shot on iPhone" project ever completed, with 18 finished hours of video captured at over 40 global locations within Covid compliance protocols, including on-campus socially-distanced studios and at-home filming kits for global presenters. From there, the event content was translated into 14 languages and broadcast securely worldwide. The real kicker? The production process was accomplished in 90 days while juggling dozens of stakeholders, a shifting pandemic landscape, daily changes and expansion of scope, and all new relationships.
Results: We got this done during lockdown with a 100% remote team. It was a runaway success, setting a new standard for online events and virtual content for a tech giant. Thousands of positive survey responses poured in from attendees, with massive kudos from the Executive Team, for an on-time, on-budget production. Beyond client happiness and employee satisfaction, I’m proud to say that, through the madness, I kept everyone smiling. :)