JEFFREY BERKE
Executive Producer | Freelance

Brand/Client: Barco / CinemaCon

Location: Caesar's Palace, Las Vegas

Producer: DWP Projection

Creative Director/Producer. Barco, the world's leader in projection technology, was hosting a customer showcase event at the annual CinemaCon, so the bar was high. With Caesar's Palace for inspiration and a solid technical challenge, plus great partners in DWP/Blue Pony, our team developed a 5+ minute cutting-edge mapping installation--a spectacular medium for storytelling, digital design, and branding. The project blended animation, architecture, environmental design, and advanced digital processing. We scripted an animation adventure based on great moments in cinema history, leveraging the iconic Caesar's facade.

Results: The installation and showcase received plenty of "oohs" and "ahhs" (it would have received a standing-O but the guests were already standing.) Barco received the highest scores in customer feedback on the event as a whole, and our killer opener was the talk of the show.

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